Nike Vision Influencer Package

With the launch of the Vapor Wing collection, Nike Vision reached out to more than 20 influencers to help spread the word of Nike's new eyewear line. Each influencer would recieve a package containing the Nike Tailwind, product info, and details about the "Your Eyes Have Evolved" campaign.

Inspired by the sleek matte coating and the mirror tints used on the sunglasses, the design features a matte black housing with reflective gold details.

Creative direction by Doug Wiganowske; social media strategy by Melis Figanmese.

The influencers debuted their package to their social audience through unboxing posts and videos.

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